I had to revise the measurements for the pleated card I just posted last night! (See it HERE.) I think I need to go to bed earlier so my brain can function properly - LOL! The first pleat is created by scoring the paper at 3/4" and 1" , then the next pleat is created by scoring at 2" and 2 1/4". Continuing adding a score line at every inch and quarter inch until you get the number of pleats you desire. This birthday card shows 5 pleats and is an A7 (5 x 7") card. The trick is to make sure your score lines are straight!